The Product Thesis

A concise, easy way to communicate customer needs to design and engineering teams to build the right things.

Answer these questions for the team building your product:

  1. Why are we working on this next?

  2. In what scenario is this used?

  3. What problems do we need to solve?

  4. What future considerations must be accounted for?

  5. How will we know this is a success?

I’ve been thinking about what it means to document and communicate a product at a medium level of grain—between 10,000 feet and the weeds. This helps in that regard.