Chrysler’s empathy suit
Let’s go out on a limb and say most minivan buyers have multiple children, and many of those have at least one child that needs a car seat. If your family is still growing, what’s it like to actually use a minivan?
Often times, the team designing and building a product is not part of the target audience. It’s easy to forget this simple fact and miss your customer’s mark by a wide margin. Be prepared to go out of your way to test that your product works for people.