User Research at Pixar

To add more realism to the bow and arrow scenes in the movie Brave, some Pixar employees took an archery class to familiarize themselves with the fine details. If you’ve seen the film, you know the pivotal scene this yielded.

Pixar President Ed Catmull shares this and many other details about what made their company great in his new book. If you want to build innovation and creativity into your culture, read this book immediately.