Peter Coffee, Salesforce’s VP for Strategic Research, delivered a keynote at a recent Partner Forum that was essentially one, big call-to-action: create better, more innovative products because customers expect more.

• Functionality is driven by customer delight.

• User experience is a top priority.

• 75% of people have spent more for superior service.

• Move from damage control to proactive customer care.

Your product can’t just be OK. It’s got to be great.