Take the Leap and Talk to Customers

The leap of faith scene from Indiana Jones and the Last Crusade struck me as a good metaphor for doing customer interviews: just do it and you’ll be fine.

But after thinking more about it, I realize it’s deeper than that. There is no actual danger—only the illusion of danger created by the perspective you have on the situation. When you look at it differently, you see there’s nothing to be afraid of.

Best of all, when you figure out the “secret” and get through it, you make the path clear for others.