Prioritizing Features with Cards

Amberlight Partners created an innovative, visually-oriented way to engage users in prioritizing future product ideas. First, they create a “card” for each idea featuring an illustration of the concept. This way, the user understands the gist of the idea without getting hung up on the potential UI.

Then, the user places the card in one of three categories:

Really important
Nice to have
I wouldn’t use this

Finally, the person running the activity asks the user what led to their decisions.

Tip: Don’t over-explain the possible features and bias the users. After all, it’s likely they will get little to no explanation in the real world.